The days when Instagram was an entertainment site with a high concentration of selfies in the bathroom mirrors and innumerable pictures of pets are long gone. Instead, it is now a popular social network and a great way to sell your products or services, and it is gaining momentum with each passing year. This article will tell you what the perfect Instagram post should look like.
Strong emotions
The perfect social media post gives strong emotions: positive or negative. At cloutsy.com you can find experts with whom your post will not leave anyone indifferent. Most importantly, the post should not leave anyone indifferent. This is the biggest mistake you can make: if the post left you indifferent, if people nodded, said “thank you, I see”, and moved on. That means there was no work at all, and everything went somewhere. The post didn’t raise your reach and you didn’t get more subscribers, which means there was no sale. Negative emotions sell, too. It’s no coincidence that scandal bloggers have so many subscribers. What you and I are interested in is exactly what’s on the blog that gives off strong emotions. Your post should not leave anyone indifferent. To do this, you need to choose topics that relate to everyone, and that talk about universal concepts, but within the framework of your topic.
Clear structure
Your post should be well-structured. In general, this applies to all texts. Posts have a main point, an article can have 2-3 main points. Within the framework of the post, we do not have room for a long analysis, so as a rule there is one main idea. The author must know what he wants to say. A post is still one specific message, a thought you want to convey to your audience, and one judgment derived from the previous one. Everything should be logical, but at the same time not displayed in solid text. An important point of posts: if you have more than one paragraph, more than one thought, it shouldn’t be a solid sheet.
Brevity
The post should be fairly short: up to 2200 characters. But it’s also quite a lot. Even if you have a topic that doesn’t fit, and you know you can end up writing in the comments. But, first of all, it’s very inconvenient, because if there are a lot of comments, it’s just inconvenient to finish and everyone will just get confused. Secondly, you can do it another way: they write the rest of the text in the notes and take a screenshot, and send the continuation of the text to the carousel of photos. You don’t have to do that, because to write texts of 2,000 characters or more for Instagram, you have to be very confident in point one. If you have very, very interesting posts that generate a lot of discussions, and people are used to you writing a lot, you engage your audience, and there’s a great response to every post and you get spellbound reading, then you can. It’s complicated, and that’s why brevity is good for us. Short texts, interesting beautiful photography. It’s better to have more posts.
Formatting
Remember that any post or about 90% of the posts better be decorated with a picture. For Instagram, it is clear that 100% should be a picture. For Facebook, too, it is desirable to have a picture. The post should be just as emotional, vivid, beautiful, and interesting image as the text. The text must evoke emotions, and a picture must evoke emotions. It should have a clear emphasis: on what the author wanted to say. The picture carries the main idea along with the text.
